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Endpoint's Harrods project - signage next to escalators

Royal Opera House Linbury Theatre

Mareterra

Monaco

Mareterra is a transformational project in the Principality of Monaco: a striking new waterfront neighbourhood that brings together residential, retail and public space, all rooted in the spirit and sensations of the Mediterranean.

Hill Dickinson Stadium

Liverpool, UK

A stadium wayfinding strategy and signage system for Everton FC’s Hill Dickinson Stadium, balancing efficient crowd movement, fan experience and club identity within Liverpool’s landmark waterfront venue.

Oxford North

Oxford, UK

Spanning 64 acres, the development will deliver one million square feet of laboratories and workplaces alongside homes, parks and community spaces, creating a district where people, ideas and businesses can connect.

Haven

UK

A human-centred wayfinding strategy for Haven’s UK holiday parks, improving guest navigation, strengthening brand character and creating a clearer arrival experience.

Battersea Power Station

London, UK

Endpoint has implemented a unified wayfinding signage system at the legendary London landmark, Battersea Power Station.

The National Theatre

London, UK

Endpoint turned the National Theatre’s new donor board into a work of art that celebrates the historic Grade II* listed building and inspires new donors.

Harrods

London, UK

How intelligent wayfinding dispersed overcrowding and increased staff and customer satisfaction.

Royal Opera House

London, UK

Creating a cultural and social destination in the heart of London's Covent Garden.

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Welcome to Endpoint

Our passion is to connect people and place, to create experiences that make a real difference.

We do this through wayfinding and the translation of brands within the built environment.

We look at the built environment in a different way. A way that creates immense strategic and aesthetic value for clients.

Find out more →

Who we work with

News

Endpoint projects recognised at the 2026 European Wayfinding Awards

Endpoint projects recognised at the 2026 European Wayfinding Awards

We’re delighted to share that four Endpoint projects have been recognised at the 2026 European Wayfinding Awards, spanning sports and entertainment, urban public realm, workplaces, and hospitality and tourism.

Endpoint shortlisted for four European Wayfinding Awards

Endpoint shortlisted for four European Wayfinding Awards

We’re delighted to have four Endpoint projects shortlisted in the inaugural Transform European Wayfinding Awards, spanning urban public realm, sports, hospitality and workplace environments.

Wayfinding Xchange Podcast now available on Spotify and Apple Podcasts

Wayfinding Xchange Podcast now available on Spotify and Apple Podcasts

We're excited to announce the expansion of our Wayfinding Xchange Podcast.

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Environments

The Endpoint Team

Gideon Wilkinson

Gideon Wilkinson

Co-founder and Managing Director

Paul Veness

Co-founder and Operations Director

Alison Richings

Alison Richings

Wayfinding Design Director

Peter Krikhaar

Regional Managing Director, MENA & APAC

Fariz Ahmad

Senior Director, MENA

Gideon Wilkinson

Gideon Wilkinson

Co-founder and Managing Director

Paul Veness

Co-founder and Operations Director

Alison Richings

Alison Richings

Wayfinding Design Director

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Contact

London

Unit G
11 Bell Yard Mews
London
SE1 3TN

+44 (0)20 7089 2670
london@weareendpoint.com

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Dubai

Office 804B
Business Central Towers
PO Box 390446
United Arab Emirates

+971 4447 5846
dubai@weareendpoint.com

See Dubai information →