Buthaina Ali

I'm a designer and an urbanist with a passion for creating meaningful user experiences within spaces. I studied Architecture and Urban Planning in my home country, Syria.

Designing spaces has always been about more than just function—it’s about creating experiences that guide, connect, and resonate with people. With a background in Architecture and Urban Planning, I’ve developed a strong understanding of spatial design, user movement, and the cultural layers of the built environment. This perspective shapes my approach to wayfinding, urban design, and heritage preservation. My work focuses on not only helping people navigate environments but also fostering a connection to their cultural and historical context.

I see wayfinding as an extension of architecture and urban design, shaping not just how people move through spaces, but how they experience and interact with them. At Endpoint, I enjoy working on a diverse range of projects, particularly in cultural, urban, and public realm environments, where clear navigation and thoughtful spatial design work hand in hand to create seamless experiences. Whether it’s a heritage site, a busy city center, or a large public space, I believe wayfinding plays a key role in strengthening the connection between people and their surroundings.

Beyond work, music, photography, and film influence me, shaping how I observe and engage with spaces. I enjoy capturing the connection between people and places, whether through visuals or everyday experiences. When I’m not working, I appreciate spending time in my cozy apartment, often with music in the background.