Haifa Rafeeq

I am a passionate designer with a keen eye for aesthetics and details. It has always been my ambition to create and inspire, firmly believing in the transformative power of creativity to bring positive and beautiful change in the world.

I feel immense satisfaction in the intricacies of design, where every detail, from form to texture, holds significance. The creative process of fitting all the little elements to design something beautiful is what truly fuels my passion.

With a background in architecture, and an unwavering passion for graphics and experiential design, I’ve found my ideal career in wayfinding – a seamless integration of my interests. What excites me most about wayfinding is its ability to connect people and spaces, effectively conveying design to all users. At Endpoint, I have the opportunity to learn, explore and contribute to projects, appreciating how creativity intertwines with functionality for enhanced user experiences.

Growing up in the UAE as an Indian, I have developed a deep appreciation for diverse cultures. Outside of work, I indulge in crafting customised artworks and selling small merchandise. I love to travel and explore, but nothing brings me greater happiness than spending time with my friends and family, as their presence instantly makes any place feel like home.