Krati Jasoria

As the Studio Director of Endpoint Singapore, I’m responsible for leading day-to-day operations. This includes overseeing the status of projects, monitoring budgets, and managing quality. Overall, it’s down to me to ensure project objectives, milestones, and deliverables meet our client's expectations.

With a background in architecture and project management, I have an eye for the details that bring the most value for clients. Working as a project management professional for over 12 years, I’m highly experienced in the delivery of wayfinding and signage projects. During that time, I’ve had the opportunity to serve a number of high-profile clients, including Fraser's Property, CapitaLand, Perennial, Reliance, Conrad, Starwood, Four Seasons, W Hotel and many more.

Outside the studio, I enjoy spending quality time with my family as well as sketching and painting.