Paul Veness
Co-founder and Operations Director
London
Gideon and I started Endpoint back in the late 90s. We were two friends who spotted a gap in the market; keen to be masters of our own destiny.
I’m told I’m a classic left-brain thinker – logical, analytical, process-driven. It may explain why I still get kicks from helping clients untangle large, complex multi-site rollouts; enjoy delving into the nitty-gritty; and love problem-solving, especially where design efficiency and costs are involved.
Over the past 25 years, I’ve worked with a number of clients including Barclays, Pentagram, Santander, and Volkswagen. However, my current role is a bit of a mix: I keep Endpoint working at its operational best, but remain on the client frontline with some of our longer-standing customers – like Whitbread and EY.
Like Gideon, I too have an Industrial Design degree from Brunel University and also spent time in Italy studying architecture.
Outside of work, I enjoy windsurfing and skiing (when the seasons allow). I also try to keep weekly mountain biking appointments with friends.
Authored content
Wayfinding for the store of Bangkok
We're delighted to be working as wayfinding & signage consultant on Central Chidlom's major refurbishment, part of a global design team to create the 'Store of Bangkok'.
Five false assumptions CMOs make about global rebranding
All too often we see compelling and imaginatively conceived brands fail to live up to expectation. More often than not the reason for this is the false assumptions Chief Marketing Officers and their colleagues make about planning and implementing a global brand change program.
Wayfinding for the store of Bangkok
Five false assumptions CMOs make about global rebranding