Pelin Morris

I’m a designer with a passion for typography and love for simplifying complexity. I have an MA in Graphic Design from the University of the Arts London (UAL) and previously studied anthropology so I have an active interest in translating human behaviour into design.

My work at Endpoint covers every aspect of wayfinding – from concept design, strategic analysis to implementation. I specialise in environmental graphics for the public and urban realms, retail, hospitality, stadiums and events, cultural and mixed-use destinations. Clients I’ve worked with include Hikma, National Museum of Oslo, and London's Royal Albert Dock.

I’ve had the opportunity to work on some award-winning retail projects – and even won a Gold at the DBA Design Effectiveness Awards for one of them. What drives me is the opportunity to create something beautiful which is also relevant, effective, and touches people’s lives.

Outside of work, I play tennis and design record sleeves, so I’m likely to be found in record shops looking for inspiration!