Simon Wilks

With over 17 years of experience, I specialise in signage and wayfinding, brand implementation, and digital screen integration for clients, consultants, and manufacturers across the UK and the Middle East.

I am driven by a process-oriented approach and excel in managing multiple projects simultaneously, from conceptualisation through to implementation. Having lived in the UAE for more than six years, I understand the region's unique requirements for signage and wayfinding. Before rejoining the Endpoint team, I worked as a Signage Manager for Emaar, overseeing their flagship projects across a diverse portfolio of retail, residential, and hospitality developments.

Beyond my professional pursuits, I am an avid sports enthusiast who enjoys playing tennis, table tennis, and golf, and I am a passionate supporter of Bradford City Football Club. When I'm not engaged in sports, I love spending quality time with my wife and our young son, George. I have travelled to 48 countries so far and am eager to reach the milestone of 50!