Tim Groom

As a graphic designer turned wayfinding expert, my career has evolved to encompass more than just design. Over twelve years, my responsibilities have developed to include overseeing the planning, strategy, technical tasks, production, and installations from beginning to end for projects of all sizes worldwide.

I have been privileged to travel to various locations, from Accra, Ghana, to understand the topography of different sites. This experience has proven to be instrumental in my work on wayfinding projects.

I have an MA in Graphic Design from the London College of Communication (University of the Arts). It’s here that I developed a passion for wayfinding after noticing that their current wayfinding scheme needed to be revised and better considered in places. I was then motivated to create user-friendly wayfinding solutions to help people navigate the built environment.

In my free time, I enjoy exploring new places, travelling, and spending time with my family in France.