Great sign design is hardly ever noticed. It’s seamless. It works exactly how it should – which isn’t any easy thing to do in the built environment where’s there’s so much visual stimulation.
Signage is wayfinding realised in a physical space. It’s a set of key assets in any brand’s armoury. A message in the right location can simultaneously uphold a brand aesthetic and serve as a functional touchpoint in any visitor experience or customer journey.
We look at sign design as a fusion of product design and graphic design. We use it to build trust and present a brand consistently using a range of materials – within a new or existing environment.
Sign Design Projects
Tate
UK wide
We have worked with Tate for over 10 years at three of their galleries across the UK.
The National Theatre
London, UK
Endpoint turned the National Theatre’s new donor board into a work of art that celebrates the historic Grade II* listed building and inspires new donors.
Royal Opera House
London, UK
Creating a cultural and social destination in the heart of London's Covent Garden.
Hikma
Worldwide
Development of corporate signage design and guidelines to create a unified global enterprise brand.
One Oxford Street
London, UK
Endpoint transformed 2D designs into illuminated, configurable 3D signage for retail units at the Soho Place development at One Oxford Street.
The White Chapel Building
London, UK
Super-sized signage design for The White Chapel Building, London
Royal Academy of Music
London, UK
Honouring the donors with a creative and contemporary donor board design
Harrods
London, UK
How intelligent wayfinding dispersed overcrowding and increased staff and customer satisfaction.
Sign Design Views & News
Exploring the design implications of gender-neutral wayfinding signage
What is the future of gender-neutral wayfinding signage? Is it possible for designs to become inclusive of all genders? Endpoint explores the possibilities.
Giving signage its due respect
Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.
Wayfinding: Engineering value from the start
In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.
Behind The Spine podcast: The art of wayfinding
Our wayfinding design director, Alison Richings, was invited to discuss her specialist subject on writer Mark Heywood’s Behind The Spine podcast.
Endpoint featured in signage and wayfinding book sequel
Set for release in early 2022, ‘You Are Here 2’ showcases the best wayfinding systems and signage from across the globe today, including work by Endpoint.
Creative Intelligence podcast: Wayfinding insights
Hear Endpoint’s Alison Richings and Pelin Morris offer behind the scenes insights into the world of wayfinding on the Creative Intelligence podcast.
