News & Views

We are delighted to announce the appointment of Peter Krikhaar to the new role of Managing Director, Endpoint Middle East as we focus on delivering a world-class service to our clients across the Gulf region.

Sat Nav in cars and on mobile phones have changed the way we navigate to and around places. But have they diminished the physical experience we have in an environment and how can we as wayfinders strike the correct balance between technology and experience?

To mark the occasion of our 15th birthday we are exploring a ’15’ related topic or theme on the 15th of every month. This month our Wayfinding Design Director Alison Richings shares her thoughts on wayfinding in healthcare environments.

All too often we see compelling and imaginatively conceived brands fail to live up to expectation. More often than not the reason for this is the false assumptions Chief Marketing Officers and their colleagues make about planning and implementing a global brand change program.

Transform Awards, sponsored by Endpoint, were announced last night at a glitzy ceremony in London.

The past twelve months marked a momentous year for Endpoint characterised by double-digit client gains and some landmark projects that have seen us work with ambitious brands across many sectors.

In this technical piece, we explore the origins and rise of the humble LED and explain how they work and why they are poised to take over the world. Ideal for students, designers and technology enthusiasts, this article is packed with links and plenty of insight.

The department stores ability to provide an innovative experience alongside a breadth of options has struck a chord with customers. Yet all the beautifully designed features fail in their aim if customers cannot find what they are looking for. In retail, good wayfinding is vital.

Billions are spent each year on branding and yet an essential part is often neglected - delivering the brand through employees.

The global spotlight will fall on Dubai in 2020 when it becomes the first city from the Middle East to host the World Expo.

For the first time ever, Endpoint branded a new fleet of helicopters and it proved to be one the most technically demanding projects we have been a part of.

Global design consultancy, Pentagram created the identity and signage concepts for the two buildings and it was Endpoint’s role to realise these in their 3-dimensional form.

We recently did a webinar on 'The CMO's guide to applying a global rebrand' and we're pleased to say you view it online.

Dubai has changed over the years, but what effect has this had on the resident's ability to navigate the city? And what have we learnt from our experience developing wayfinding solutions for a number of the regions major urban developments?

Endpoint was appointed in late 2010 to orchestrate the full-scale implementation of a new corporate identity for Hamad Medical Corporation.

We are delighted to announce that our Middle East team have moved into a new office at the landmark Business Central Towers in the heart of Dubai Media City.

Endpoint’s Senior Wayfinding Manager, Alison Richings, will take to the stage to deliver a ‘Masterclass’ session at the Railway Improvement Conference.

We are delighted to announce that Tony Lorenz will present – The CMO’s Guide To Applying A Global Brand – webinar on Wednesday, June 26th.