News & Views

Endpoint was appointed in late 2010 to orchestrate the full-scale implementation of a new corporate identity for Hamad Medical Corporation.

We are delighted to announce that our Middle East team have moved into a new office at the landmark Business Central Towers in the heart of Dubai Media City.

Endpoint’s Senior Wayfinding Manager, Alison Richings, will take to the stage to deliver a ‘Masterclass’ session at the Railway Improvement Conference.

We are delighted to announce that Tony Lorenz will present – The CMO’s Guide To Applying A Global Brand – webinar on Wednesday, June 26th.

Working closely with Together Design and Susie Forbes, Endpoint managed the application of the identity across the college’s internal and external signage.

The tube map is regarded as a modern-day design triumph, but the ever-expanding rail network is testing it to its limits. Now, could the increase in technology open up a new world of user interaction with the map? And could this improve the whole wayfinding experience?

We are proud to announce our sponsorship of the Transform Awards 2013 for the fourth successive year.

As brands become globalised phenomena, each is faced with one recurring challenge; how do we adapt our logo and identity to make it relevant to our new audience?

Strategy & Development Director, Tony Lorenz took part in this weeks #CommsChat discussing rebranding, the shortlist for the Transform Awards 2013 and much more.

The Transform Awards is Europe’s only dedicated celebration of excellence in rebranding, repositioning and brand transformation.

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?

Endpoint’s Tony Lorenz presented the award for ‘Best use of digital in a change or rebrand situation’ at Communicate’s second annual Digital Impact Awards last night (16th October).

The Endpoint party machine was in full flow last week as we celebrated a landmark ten year anniversary for three of our employees.

Endpoint’s Strategy Director Tony Lorenz took to the stage to share some fascinating insights into the future of the travel and tourism sector.

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?