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Keep up-to-date with all things Endpoint

Read our latest news and listen to our podcasts, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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 John Lewis and Premier Inn named in the top 10 of the UK Brand Simplicity Index

John Lewis and Premier Inn named in the top 10 of the UK Brand Simplicity Index

Two of Endpoint’s long-standing clients have been named in the top 10 of the Siegel & Gale UK ‘Brand Simplicity Index’.
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 Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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 Endpoint to sponsor the 2012 Transform Awards & Conference for the third year

Endpoint to sponsor the 2012 Transform Awards & Conference for the third year

Endpoint is proud to announce the sponsorship of the 2012 Transform Awards for the third year.
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 Emirates NBD voted Middle East’s No.1 retail banking brand

Emirates NBD voted Middle East’s No.1 retail banking brand

Emirates NBD ranks as the No.1 retail banking brand in the Middle East after topping the ‘Brand Simplicity Index’ published by Siegel + Gale.
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02/08/2024 15:41
At Endpoint, we're excited to be utilising Virtual Reality (VR) on some of our wayfinding projects to create immersive 3D environments that mirror real-world spaces. This isn't just great for collaboration; it also lets us, our clients, and architects view the project from the end-user's perspective. By experiencing our wayfinding and signage in VR, we can identify potential challenges and address them before implementing the design—something that's often tough to achieve with traditional methods.Watch this space for upcoming videos and photos of our innovative work!
05/07/2024 16:58
We recently visited a supplier to explore their sublimation capabilities. Here are some samples of their work.We enjoy visiting suppliers, as it allows us to learn about their latest innovations, review samples of their work, and observe their processes.This firsthand experience enables us to provide informed recommendations to our clients regarding the best materials for their projects.
11/06/2024 16:35
Today marks the second anniversary of the opening of the @nasjonalmuseet, the largest art museum in the Nordic countries.Endpoint was appointed by the Norwegian Government to design and develop the wayfinding system for this new National Museum. The goal was to unite four of Norway's five national museums under one roof, creating a space for classic and contemporary art, architecture, and design. This posed the challenge of developing a wayfinding system that would enhance the experience of this highly anticipated public building.We worked closely with @metric_design, who created the museum’s visual identity, and we created a bilingual wayfinding system that is easy to navigate and clearly presented in both Norwegian and English.Click on the link in our bio to learn more about our work.Or, if you prefer, listen to Ragna Jacobsen, Senior Exhibition Designer at the National Museum of Norway, discuss the project in detail and address the challenges with our Wayfinding Design Director Alison Richings on our Wayfinding X Change podcast.📸 National Museum
07/06/2024 15:08
@placevendomeqatar is a multi-billion Qatari Riyal mixed-use development in Lusail City. It is home to the most prestigious international fashion brands set against a backdrop of stunning surroundings inspired by iconic French architecture.Our Dubai team was thrilled to be tasked with designing a bespoke wayfinding system that complements the development's luxurious interior and exterior architecture.Click on the link in our profile to learn more about our work.
17/05/2024 19:07
We've Moved!Our London studio has a new home! We’re thrilled to announce our relocation to a beautifully revamped space.We’d love to see you—feel free to drop by if you’re in the area!Click on the link in our bio to read about our new studio and see more photos.

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