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News & Views
Keep up-to-date with all things Endpoint
Read our latest news and listen to our podcasts, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.
Retail Branding: Making sense of your environment
The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
Educating Rita: Why British universities are becoming brands in their own right
The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
Brand Implementation: TBC
With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
Localisation of your global brand: Why it’s important to get it right
If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
HM Government to rebrand under one single identity two years after Endpoint called for action
In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring
A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
Endpoint appointed to implement new visual identity at Green Park
Endpoint has been commissioned to implement a revitalised brand for Green Park, Reading, one of Europe’s largest business parks.
Social Media: Handle your rebrand with care!
The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
Brand Emporiums: When is a retail outlet, not a retail outlet?
With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
John Lewis and Premier Inn named in the top 10 of the UK Brand Simplicity Index
Two of Endpoint’s long-standing clients have been named in the top 10 of the Siegel & Gale UK ‘Brand Simplicity Index’.
Sticky Toffee Interview: Rebranding? Learnings from the field
Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
Endpoint to sponsor the 2012 Transform Awards & Conference for the third year
Endpoint is proud to announce the sponsorship of the 2012 Transform Awards for the third year.
Emirates NBD voted Middle East’s No.1 retail banking brand
Emirates NBD ranks as the No.1 retail banking brand in the Middle East after topping the ‘Brand Simplicity Index’ published by Siegel + Gale.
