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Explore wayfinding from different angles
Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.
25 Years of Endpoint – A Conversation with the Co-founders
Endpoint Co-founders Gideon Wilkinson and Paul Veness share their remarkable 25-year story with Alison Richings.
Celebrating 25 Years of Wayfinding Excellence at Endpoint
Endpoint celebrates 25 years of wayfinding excellence, evolving from a two-desk office in Soho to a global leader with studios in London, Dubai, and Singapore.
From ideas to reality: Connie Yong's wayfinding journey
Connie Yong, a Technical Designer at Endpoint Singapore, shares her wayfinding journey.
From supergraphics to global strategies: Tim Groom's impact in wayfinding
Tim Groom, a senior technical designer at Endpoint, discusses his career journey and current role in the field.
Creating connections: Ollie Singleton’s experience at Endpoint
Ollie Singleton, a Technical Designer at Endpoint, describes his multifaceted responsibilities, which encompass design visualisation, strategic analysis, client collaboration and photography.
Season's Greetings from Endpoint
Wishing You a Bright and Cheerful Christmas from London to Dubai to Singapore
Building a legacy: Getting donor recognition right for cultural institutions
Donor recognition for our treasured cultural institutions are difficult design pieces to get right.
From architecture to wayfinding: The journey of Theng Theng Soo in graphic design
Senior Wayfinding Designer, Theng Theng Soo, an architect turned graphic designer, enjoys combining her architecture and graphic design expertise to work on wayfinding projects at Endpoint Singapore.
Endpoint Singapore – One year on
Singapore is our latest studio opening, bringing Endpoint's unique wayfinding approach and creativity to Asia. The studio celebrated its first full year on 1st August 2023.
From concept to approval: Shan Kang’s wayfinding journey so far
Senior Wayfinding Design Lead, Shan Kang, began her wayfinding career with an internship in wayfinding design. After 8 years in the industry, she joined Endpoint.
The sky’s the limit: Endpoint’s Fariz Ahmad talks wayfinding and skydiving
Senior Studio Director of Endpoint Dubai, Fariz Ahmad, oversees the studio’s daily activities, working closely with the creative and technical teams.
The Endpoint team creates a festive collage together
This year, our festive theme is togetherness. We’ve created a moving collage made from signage and everyday tools. Keep your eyes peeled for a plate of mince pies!
Krati Jasoria: Bringing project management to wayfinding projects
Krati Jasoria is a Project Manager at Endpoint’s Singapore studio, where she combines her project management skills with a fascination for wayfinding.
How numbering systems and culture impact wayfinding design
Endpoint’s London and Dubai teams share their insights on the impact of numbering systems and culture on wayfinding design.
Katie Bevin: Finding a niche in environmental graphic design
Katie Bevin is a Senior Graphic Designer at Endpoint’s London studio. In this article, Katie explains how she found her niche in environmental graphic design.
Elisa Grossetete: Create wayfinding design to enhance people’s life
Elisa Grossetete seeks to enhance people’s life through wayfinding design. She leads the strategy and design team at Endpoint’s Dubai office.
Exploring the design implications of gender-neutral wayfinding signage
What is the future of gender-neutral wayfinding signage? Is it possible for designs to become inclusive of all genders? Endpoint explores the possibilities.
Pelin Morris: From anthropology to wayfinding
Pelin Morris took a slightly unorthodox route on her journey to becoming a graphic designer at Endpoint. She’s currently involved in every aspect of wayfinding, and specialises in environmental graphics across multiple sectors.
