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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Endpoint's Festive Window

Endpoint's Festive Window

Fa la la la la, la la la la.
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Sur Nagarale: Designing the way

Sur Nagarale: Designing the way

Endpoint designer Sur Nagarale discusses her passion for wayfinding, and her career path to Endpoint, Dubai
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Vincent Bong: Designs in Dubai

Vincent Bong: Designs in Dubai

Endpoint Technical Lead, Vincent Bong, discusses the enduring appeal of working in wayfinding.
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A way with words: Endpoint talks tech and digital wayfinding with what3words

A way with words: Endpoint talks tech and digital wayfinding with what3words

Endpoint’s Wayfinding Design Director, Alison Richings, recently met up with what3words’ Chief Marketing Officer, Giles Rhys Jones, to discuss the future of digital mapping, and its game-changing impact on wayfinding.
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Paul Garratt: Improving experiences in the built environment

Paul Garratt: Improving experiences in the built environment

Endpoint’s Senior Industrial Designer shares his journey into wayfinding and how he arrived at Endpoint.
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Fuelling the fan experience: Lessons learnt

Fuelling the fan experience: Lessons learnt

The stadium & fan experience have changed beyond recognition – & not just because of COVID. We take a look at the positive role wayfinding is playing.
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Why workplace branding matters more than ever

Why workplace branding matters more than ever

Workplace branding is actually more subtle and a lot more important than you might think.
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Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

As one of the first employees at Endpoint’s Dubai studio, Technical Designer Brian Cruz has enjoyed being part of the company’s growth over the past 13 years.
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The future of mapping the world with what3words

The future of mapping the world with what3words

what3words assigns short memorable phrases to map locations globally. Recent news has raised concerns over its usage, but what’s the real issue here?
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A strong contender: Cerys Thomas keeps on developing and delivering

A strong contender: Cerys Thomas keeps on developing and delivering

Since returning to Endpoint after completing her internship, Cerys Thomas’ technical design work has been instrumental in maintaining our high standards across many creative projects.
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From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

Pedro Barreto studied architecture in Portugal, before a need to be more hands-on saw him join Endpoint as a Technical Project Manager here in London.
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Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Originally from Lyon, France, our Dubai-based wayfinding designer, Estelle Magrin, landed at Endpoint with her multidisciplinary and international career in design.
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From the page to the built environment: Endpoint talks typography with Dalton Maag

From the page to the built environment: Endpoint talks typography with Dalton Maag

Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.
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Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Born and raised in Saudi Arabia to a Palestinian family, Endpoint Dubai-based Wayfinding Designer Noor Alshawa’s local knowledge and experience complements her design expertise.
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Environmental Graphics: Playing its part in transforming the modern workplace

Environmental Graphics: Playing its part in transforming the modern workplace

Given the pandemic, the rise in remote working, and a decline in office usage; how can building owners create spaces that companies can use flexibly and feel a sense of belonging in?
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Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Spanning client service and project management, the London team’s Tom Williams has a multifaceted role – a heady mix of design management, creative strategy, and technical implementation.
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Giving signage its due respect

Giving signage its due respect

Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.
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Wayfinding: Engineering value from the start

Wayfinding: Engineering value from the start

In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.
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