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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Why wayfinding is essential ‘Behind The Scenes’

Why wayfinding is essential ‘Behind The Scenes’

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.
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An inhospitable environment? The hospitality experience post-lockdown

An inhospitable environment? The hospitality experience post-lockdown

We take look at some of the short and longer-term issues hospitality faces as companies look to reopen and offer the best guest experience.
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Kickstarting the cultural sector in a post-lockdown world

Kickstarting the cultural sector in a post-lockdown world

We take a closer look at how museums, cultural institutions, and art galleries will operate in the ‘New Normal’.
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Placemaking: Creating communities in the Build to Rent market

Placemaking: Creating communities in the Build to Rent market

We take a look at the importance of placemaking and building communities in the burgeoning Build to Rent (BTR) sector.
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Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

The world is going through one of its worst pandemics, so Tim Hill at Noë & Associates and Alison Richings at Endpoint discuss place branding and placemaking in a post-pandemic world.
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Lost? There’s more than one solution

Lost? There’s more than one solution

Our head of wayfinding, Alison Richings, argues the case against her chosen discipline being dismissed as a ‘weasel word’ by the Financial Times.
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5 things to consider when rolling out a global multi-site rebrand

5 things to consider when rolling out a global multi-site rebrand

Ready to set your multi-site rebrand in motion? Here are five things to keep in mind as you begin the process.
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Retail Wayfinding

Retail Wayfinding

Alison Richings discusses retail wayfinding using Harrods as an example of how we enhanced their customer experience.
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Pelin Morris interviewed in Design Week

Pelin Morris interviewed in Design Week

Design Week spoke with Pelin Morris about her career as a wayfinding graphic designer.
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Open for all: How wayfinding can help museums & galleries attract more visitors

Open for all: How wayfinding can help museums & galleries attract more visitors

Many people avoid museums and galleries as they don’t feel they are ‘for them’. But wayfinding just might help them overcome this ‘elitist’ stigma.
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A guiding light: illumination in wayfinding

A guiding light: illumination in wayfinding

Light plays a massive role in wayfinding. So why isn’t it higher up on the strategic agenda?
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Creating a premium wayfinding experience for Harrods

Creating a premium wayfinding experience for Harrods

Our Wayfinding Design Director, Alison Richings, gives an insight into the challenge of working on a wayfinding system for an iconic brand – Harrods.
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Twentytwo Bishopsgate: Wayfinding meets WELL standards

Twentytwo Bishopsgate: Wayfinding meets WELL standards

Twentytwo Bishopsgate will be one of the most progressive buildings in London and the UK’s first WELL certified building. But what role is wayfinding playing in making this happen?
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People Vs. Property: Who rules the office?

People Vs. Property: Who rules the office?

Office design used to be dictated by available space. But as companies prioritise employee needs, things are changing.
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Project Endpoint: Building a more creative workplace

Project Endpoint: Building a more creative workplace

New Year, new space? After ten years on Tower Bridge Road, we felt it was time to revamp Endpoint’s creative workplace, so we spoke to our friends at Pentagram, Wolff Olins and Make Architects to get some fresh ideas.
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Retail Statistics: The Latest

Retail Statistics: The Latest

We look at the numbers behind the seasonal retail headlines to understand shoppers trends and to see if retailers are meeting their needs online and offline
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Rethinking Retail: Wayfinding in the Digital Age

Rethinking Retail: Wayfinding in the Digital Age

News that iPhone users can now use an indoor mapping tool might appeal to some shoppers, but will it have a lasting impact on the way we navigate retail?
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Top 10 wayfinding tips for property developers

Top 10 wayfinding tips for property developers

Here are 10 wayfinding tips which if followed can help any property developer get the most from their development.
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