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Christian Lawson, our Director of Brand Implementation, shares his thoughts on branding in the built environment. He argues that brands can, and should, do more.

Our Top 5 takeaways from the World Stadium Congress 2015 in Doha, Qatar and how wayfinding and 'brand experience' is being considered within sports stadium environments.

Here’s our pick of top arrows from the built environment

Endpoint's Dubai Regional Managing Director, Peter Krikhaar, shares his top 15 insights on how to survive and thrive in Dubai (whilst soaking up the sun!)

This month, with a new financial year looming, we explore the financial side of implementing brands in the built environment.

To mark the occasion of our 15th birthday we are exploring a ’15’ related topic or theme on the 15th of every month. This month we have a technical piece written by Maurice Acton, our expert in Products and Innovation. He shares with us his thoughts on the 15 innovations he would like to see adopted in 2015.

To mark the occasion of our 15th birthday we are exploring a ’15’ related topic or theme on the 15th of every month.

This month, we would like to share with you the results of a simple task given to all team members at Endpoint, revealed on the night of our 15th birthday dinner celebrations.

Industry analysts forecast that in the next 10-20 years the majority of bank branches could close. What is underlying this change in the physical retail landscape?

Unless you’ve been living under a rock for the last few weeks, you’ll know that the London Design Festival 2014 is almost upon us. So we at Endpoint thought we’d make it just that little bit easier. Here’s our Top 5 pick of what looks hot.

Big Bang. Replacement. Pareto. Which of these scenarios for the rollout of a new brand should organisations choose in order to achieve maximum impact? And how can a brand implementation masterplan guide you through the intricacies of rebranding?

Sat Nav in cars and on mobile phones have changed the way we navigate to and around places. But have they diminished the physical experience we have in an environment and how can we as wayfinders strike the correct balance between technology and experience?

To mark the occasion of our 15th birthday we are exploring a ’15’ related topic or theme on the 15th of every month. This month our Wayfinding Design Director Alison Richings shares her thoughts on wayfinding in healthcare environments.

All too often we see compelling and imaginatively conceived brands fail to live up to expectation. More often than not the reason for this is the false assumptions Chief Marketing Officers and their colleagues make about planning and implementing a global brand change program.

In this technical piece, we explore the origins and rise of the humble LED and explain how they work and why they are poised to take over the world. Ideal for students, designers and technology enthusiasts, this article is packed with links and plenty of insight.

The department stores ability to provide an innovative experience alongside a breadth of options has struck a chord with customers. Yet all the beautifully designed features fail in their aim if customers cannot find what they are looking for. In retail, good wayfinding is vital.

Billions are spent each year on branding and yet an essential part is often neglected - delivering the brand through employees.

We recently did a webinar on 'The CMO's guide to applying a global rebrand' and we're pleased to say you view it online.