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Billions are spent each year on branding and yet an essential part is often neglected - delivering the brand through employees.

We recently did a webinar on 'The CMO's guide to applying a global rebrand' and we're pleased to say you view it online.

Dubai has changed over the years, but what effect has this had on the resident's ability to navigate the city? And what have we learnt from our experience developing wayfinding solutions for a number of the regions major urban developments?

The tube map is regarded as a modern-day design triumph, but the ever-expanding rail network is testing it to its limits. Now, could the increase in technology open up a new world of user interaction with the map? And could this improve the whole wayfinding experience?

As brands become globalised phenomena, each is faced with one recurring challenge; how do we adapt our logo and identity to make it relevant to our new audience?

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.