A unified and modern wayfinding signage system
The newly restored Grade II* listed power station and surrounding area have been transformed from an industrial brownfield site into a thriving 24/7 community.
With over 140 shops, bars, restaurants, and leisure venues open across the neighbourhood, large areas of public realm such as the six-acre Power Station Park and Prospect Park children’s playground, and new office space, including the recently launched 200,000 sq ft 50 Electric Boulevard, the site needed a cohesive yet modern wayfinding system to unify the area.
The site required a coordinated approach to wayfinding in two key areas:
- Prospect Park South, which encompasses the Northern Line Extension exit, the public park, and the underground cycle storage called The Bike Hub.
- The southern end of Electric Boulevard, where retail, residential apartments, commercial office space, and public areas converge.
Endpoint was appointed to provide wayfinding services for the public and commercial spaces in phases 3A, 3B, and 3C of the large-scale, multiphase development.
Implementing a sign family and connecting stakeholders
For the public-facing areas, we implemented an existing sign family, and coordinated with TfL on the placement of the Northern Line signage at two entrances of the station.
We handled the entire end-to-end process in the commercial space, from creative concept and wayfinding strategy to final signage design and implementation. Additionally, we collaborated with Legible London for comprehensive site-wide map updates, managing the installation and overseeing quality for signage and map implementation.
In bringing this site-wide wayfinding signage system to life, Endpoint coordinated with the architects Adamson Associates, Gehry, and Foster + Partners, as well as the main contractor, Sir Robert McAlpine.
“We appointed Endpoint for phase 3B of the Battersea Power Station development. Endpoint has provided us with creative concepts and helped us to implement these designs across the site. Their professionalism, wayfinding expertise and attention to detail has been refreshing for this ongoing project. We really appreciate and value their hard work on the project.”
