A French icon personified with a touch of Middle Eastern elegance
Place Vendôme transcends the conventional notion of a shopping mall, boasting a myriad of 580 retail shops, restaurants, and entertainment venues. With an expansive area of over 1,150,000 square metres, a clear and concise wayfinding design was paramount. Our task was to craft a distinctive wayfinding solution that honoured its Parisian origins, whilst aligning with the customer demographic and visitor experience in Qatar.
![](/cms/images/Work/Place-Vendôme/_1920x1280_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-05.jpg 1920w, /cms/images/Work/Place-Vendôme/_1400x933_crop_center-center_82_line/Endpoint_Place-Vendome_Wayfinding-05.jpg 1400w, /cms/images/Work/Place-Vendôme/_1024x682_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-05.jpg 1024w, /cms/images/Work/Place-Vendôme/_768x512_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-05.jpg 768w, /cms/images/Work/Place-Vendôme/_576x324_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-05.jpg 576w)
As a premier retail destination, we had two primary objectives in mind. First, to pay homage to the esteemed and beloved atmosphere of Place Vendôme Paris. Second, to infuse a touch of Middle Eastern elegance to resonate with the local audience. Our wayfinding design combines the luxurious ambiance of Place Vendôme without compromising on practicality and accessibility for all users.
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Our naming principles were at the core of our approach, which seamlessly integrated Arabic, English, and French to create a tailored experience for all users. By incorporating hues of gold, charcoal black (cool grey), and pristine white into our wayfinding design, we effortlessly conveyed an atmosphere of ultra-luxury while ensuring the clarity and legibility remained uncompromised. During our technical execution, we recommended using top-tier materials known for their flexibility and ease of maintenance, harmonising durability with the integrity of our unique design vision.
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A holistic and unequivocally luxurious retail experience
Following a holistic design approach, we carefully considered every user and their journey, crafting a wayfinding strategy and design that encapsulates the essence of the Place Vendôme brand. Our approach blends opulence with simplicity, seamlessly presented through functional and intuitive signage. The result is a harmonious design that enhances the visitor's experience, making it truly unforgettable.
![](/cms/images/Work/Place-Vendôme/_1920x1280_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-02.jpg 1920w, /cms/images/Work/Place-Vendôme/_1400x933_crop_center-center_82_line/Endpoint_Place-Vendome_Wayfinding-02.jpg 1400w, /cms/images/Work/Place-Vendôme/_1024x682_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-02.jpg 1024w, /cms/images/Work/Place-Vendôme/_768x512_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-02.jpg 768w, /cms/images/Work/Place-Vendôme/_576x324_crop_center-center_line/Endpoint_Place-Vendome_Wayfinding-02.jpg 576w)